Walk the Walk
How Pearlfinders provides this charity with clear, relevant insights that facilitate open conversations with the right people more quickly .
The Client: Walk the Walk came into being in 1996 when just 13 women Power Walked the New York City Marathon in their bras to raise money and awareness for breast cancer. What started out as a one-off fundraising event, has blossomed into a thriving multi-million pound charity.
Head of Partnerships, Milly Larmer says: "Pearlfinders has become a genuinely useful part of how Walk the Walk identifies and approaches potential partners. The platform gives clear, relevant insights into which brands are investing in sponsorship, CSR and wellbeing, which means our outreach is more focused and better timed. It has helped us open conversations with the right people more quickly and spot opportunities we might otherwise have missed. It’s a practical and reliable tool that supports our partnership work day to day.”