Active International
How Pearlfinders reduces time spent on manually sourcing relevant contacts and provides a window into brands’ priorities
The Client: Active International is a global Corporate Trade company that provides solutions for businesses looking to optimise their assets and reduce costs. With nearly 40 years of experience, Active International has become the world's leading authority on media barter and Corporate Trade.
John Charlesworth, Director of Client Relations says: “Pearlfinders has proved valuable to the team at Active International – the database allows us to reduce time spent on manually sourcing relevant contacts, while the insights reports give us a window into brands’ priorities and act as valuable conversation starters. We’ve found the interface intuitive and look forward to continuing to work with the platform over the coming years.”