54
How this global agency is using Pearlfinders to identify buying signals at brands investing in sport and entertainment
The Client: 54 is a sports and entertainment agency operating across UK, Europe, MENA, APAC and USA. It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.
Aland Salim, Commercial Project Director says: “Pearlfinders’ insights have been invaluable in helping us identify buying signals from brands around the world. Their platform makes it easy to find the right contacts and background intelligence, saving our team significant time and effort”