Accordience
Pearlfinders is an essential part of how this leading communications group discovers and connects with new business.
The Client: Accordience is a distinctive communications group that combines best-in-class, specialist consultancy with the scale to operate at pace both globally & locally. Bringing together Five Best-in-Class Agencies (CDR, Cirkle, Grayling, Movement, and Red Consultancy), clients include Visa, Mondelez, McDonalds, HSBC, BMW, Microsoft, and Emirates.
Accordience Senior New Business & Marketing Manager, says: “Pearlfinders has quickly become an essential part of how we discover and connect with new business at Accordience. It’s not just a list of names; it’s smart, analyst-led insights that give us the full picture: brands’ priorities, shifts in strategy and the people we actually need to talk to. It saves our team hours of digging and lets us approach prospects with confidence, relevance and real credibility.”