Fulham FC
How Pearlfinders in-depth intelligence plays an important role in this Premier League club’s data-driven commercial approach
The Client: Founded in 1879, Fulham FC are London's oldest professional football club. It’s been named the most ethical club in the Premier League by FIFA due to its commitment to sustainability, safeguarding, and community involvement. Current sponsors include SBOTOP, adidas, WebBeds, Britvic, Budweiser, Charles Tyrwhitt, Arwen, Rebel Kitchen and Royal Caribbean.
Fulham’s Head of Strategy & Insights says: “Pearlfinders equips our commercial team with in-depth market intelligence, offering exclusive insights into industry trends and the strategic priorities of prospective sponsors. These insights play an important role in the Club's data-driven approach to the commercial lifecycle. It’s a great way to identify potential new category partners months ahead of actually going out to market with a new opportunity.”