Which brands are about to spend on sponsorship?
Propensity blends live buying-trigger signals with recency — a brand active this quarter outranks one that went quiet a year ago.
Where money's flowing
Brand categories ranked by signal volume over the last four quarters, with year-on-year velocity. Rising categories are where budgets are moving — tap one to see the brands behind it.
Prospect board
Every brand ranked by sponsorship propensity. Open a row to see the signals driving the score, the disciplines they're active in, and their latest intelligence.
Up for renewal · in-market for a partner
Brands whose current partnership was flagged as winding down in the last 12 months — caught ahead of expiry, which is when renew-or-switch decisions get made. Grouped by how recently the deal was flagged, so you chase the freshest first. "Serial renewer" marks brands with a track record of rolling from one deal straight into the next.
First-time sponsors · greenfield
Brands the Pearlfinders analyst narrative flags as making a first, debut or exploratory move into sport sponsorship — genuine greenfield, likely with no incumbent agency to displace. Classified from the report wording, not verified deal history, so treat a few as "new to this market" rather than never-sponsored.
Property demand & trigger mix
Which sports and properties are pulling brand attention, and the underlying triggers turning brands into buyers.
Disciplines attracting brands
Signal mentions by property, across the full three years.
What's driving intent
Buying triggers grouped by type — the top band predicts spend most directly.