Good Growth
How Pearlfinders is supporting a customer journey specialist to shed light on their core verticals and improve their outreach
The Client: Good Growth uses science to put the customer at the heart of decision-making for the world's most successful brands. Founded in 2011 when business leaders, Chris Bones and James Hammersley, saw an opportunity to adopt a different way of thinking as to how to deliver exceptional commercial results online. Good Growth harnesses the analytical capabilities of mathematicians and engineers, and blends these with the commercial and creative skills of marketing and communication experts.
Marketing Manager, Tom Langley-Berry says: We’ve only just started to explore the system, but the power is very obvious (hence why we want additional logins to get more people working on it!). This could become an essential component of our Sales & Marketing strategy in the years ahead. We didn’t realise how much we needed a business intelligence platform until we got one.
Pearlfinders has filled in so many holes, and shed so much light on our core verticals it could become indispensable for us. It’s helped to augment the clear sales talent that we have in the business, and give them the necessary knowledge and insight to our clients and prospects that they need to develop conversations with leads. It’s also been superbly valuable for understanding corporate structures in complex areas like FMCG.