SweetSpot Group
How Pearlfinders is helping a leading sports events company connect with the right people and build out target lists more effectively.
The Client: SweetSpot Group are a sports events and marketing company specialising in the creation and execution of high-quality, annual sporting events. They were the people behind the successful revival of The Tour of Britain which is the UK’s largest professional cycle race, a cornerstone of the British sporting calendar and is the country’s largest free-to-watch sporting event.
Commercial Director, Miles Rose says: "Pearlfinders is a great service for SweetSpot due to the capabilities of the platform. The ease of looking up company decision-makers and having their contact details & LinkedIn URLs has allowed us to connect with the right people and build out target lists more effectively."