The Goodwood Group
HOW PEARLFINDERS IS HELPING A HISTORIC ENGLISH SPORTING ESTATE TO BUILD RELATIONSHIPS USING RICH INSIGHTS AND DATA
The Client: The Goodwood Group is England’s greatest sporting estate. Seat of the Dukes of Richmond for over three centuries, the luxury experience company offers horseracing, motor racing, golf, flying, shooting and cricket, as well as hosting events such as the world famous Festival of Speed, Goodwood Revival and Glorious Goodwood.
Stephen Winton, Partnerships Sales Director at The Goodwood Group, says: “I have used Pearlfinders for a number of years, and find the platform is able to deliver ROI in a number of ways. Of course it’s great for getting inspiration on new brands to speak with, but I also tend to research brands that I have upcoming calls with – to enrich my understanding of their current challenges and partnerships ahead of the meeting. The data backbone has improved massively in the last couple of years too”