Born Free
How Pearlfinders has helped a leading wildlife charity to quickly identify brands that align with its cause and connect with key decision-makers.
The Client: The Born Free Foundation is an international wildlife charity working throughout the world to stop individual wild animal suffering and protect threatened species in the wild. They oppose the exploitation of wild animals in captivity and campaign to keep them where they belong – in the wild.
Karen Botha, Managing Director says: "Born Free subscribed to Pearlfinders in 2020 after being recommended the package as a leading corporate database to assist our Head of Sustainable Partnerships in engaging brands that align with our cause.
Born Free uses the insight reports to identify which corporate organisations care as much as we do about wildlife and the environment, and those whose social responsibility policies present us with fundraising and sponsorship opportunities we wouldn’t have easily otherwise found.
Like most charities, Born Free has to maximise its human resource, and Pearlfinders’ accurate and up-to-date contact database has saved countless hours of research, with the added advantage of streaming us straight to the decision-makers.