British Heart Foundation

HOW PEARLFINDERS SALES INTELLIGENCE IS HELPING A LEADING UK CHARITY IDENTIFY NEW PARTNERSHIP OPPORTUNITIES

The Client: The British Heart Foundation is the UK’s leading charity funding £100m of research each year into heart and circulatory diseases and the things that cause them.

Partnership Manager - New Business Lucy Thorpe discusses how Pearlfinders is helping BHF to find new partners: “Pearlfinders has been really beneficial to me for prospecting this year. The up-to-date contacts, and recent analysis on brands’ spending intentions, mitigate a number of the risks we face when approaching decision-makers to discuss a potential partnership. By utilising features such as the Briefings and Decision-Maker Moves, Pearlfinders has equipped me to approach at an appropriate time and made my conversations richer and more inclined to key outcomes.”

“Pearlfinders has equipped me to approach at an appropriate time and made my conversations richer and more inclined to key outcomes.”

The Results: “We expect Pearlfinders will continue to be a core part of our business development strategy for the foreseeable future”.