The Ocean Race
HOW PEARLFINDERS HAS HELPED ONE LEADING SPONSORSHIP PROFESSIONAL TO CONSISTENTLY DRIVE REVENUE
The client: Since 1973, The Ocean Race has provided the ultimate test of a team and a human adventure like no other. Over four decades it has kept an almost mythical hold over some of the greatest ever sailors. The 2017-18 edition will take the teams 45,000 nautical miles across four oceans, touching six continents and 12 landmark Host Cities, attracting over 2.5 million visitors to the race villages around the world.
An Executive Director at The Ocean Race shares how the team uses Pearlfinders: “My team and I use Pearlfinders insight to help identify potential prospects and provide invaluable insight into specific sectors, new markets and individual brands.”
The Results: “The reports have helped me to secure a number of significant commercial partnerships with brands that would not necessarily have otherwise been on my radar, while offering fresh perspectives on brands I’m already keen to engage”