Brentford Football Club

HOW PEARLFINDERS IS HELPING THIS CHAMPIONSHIP TEAM TO FIND SPONSORS FOR ITS NEW STADIUM

The client: Championship team Brentford Football Club will be moving from Griffin Park (its home since 1909) to a new stadium in 2019. Naturally finding suitable brands to sponsor its new ground is a priority. 
 
Commercial Director James Parkinson discusses his team's success with Pearlfinders: "We've been using Pearlfinders for three months now. There are five of us on the licence, three in the commercial team and two in the marketing team. We use the service for marketing campaigns as well as prospecting, which is a great help and gives us more than one way of using Pearlfinders insight."

"Pearlfinders is helping us find the kind of sponsors we're looking for, such as brands with a focus on families”

The Results: "Every week we gather the reports that are most interesting and useful to us and they are all divided out between the commercial team to action. The team find the daily and weekly email bulletins really helpful in making sure that we do not miss out on any useful insights. We are currently looking for brands to sponsor our new stadium that will open in 2019 and Pearlfinders helps us find brands who align well with us and are the kind of sponsors we're looking for - for example brands with a focus on families”