Decision-Maker Moves - H2 2026
Agency Growth & New Business
The 90-Day Review Window:
Your Live Opportunity Pipeline
Your Live Opportunity Pipeline
Senior marketing decision-makers typically review agency relationships within 90 days of joining. Based on Pearlfinders' tracking of 2,706 senior appointments, here is your live pipeline — who's in the window now, who's opening up, and where to focus.
ACT NOW
Review window open
266
Appointed 60–90 days ago. Supplier reviews happening right now.
WARM UP
Window opens in ~1 month
267
Appointed 30–60 days ago. Start building relationships today.
ON RADAR
Window opens in ~2 months
254
Appointed in the last 30 days. Track and monitor — don't pitch yet.
How to work this pipeline
Now — 60 to 90 days
Reach out directly. Introduce your agency, offer a perspective on their category, request a chemistry meeting. They are actively reassessing suppliers.
Soon — 30 to 60 days
Build awareness. Send relevant content, get on their radar via LinkedIn, warm up mutual connections. Position before they open the door.
On radar — 0 to 30 days
Research and prepare. Understand their category, their previous agency roster, what they'll likely need. Be ready to move fast in 6 weeks.
Pipeline by sector — where are the opportunities?
Toggle between pipeline stages to see which sectors have the most decision-makers in each window
Sector opportunity score
Appointment volume × external hire rate over the last 6 months — a composite measure of where genuinely open doors are most concentrated
Priority targets — most new senior hires
Companies with multiple new senior marketing joiners in the last 6 months. Multiple new voices = highest probability of a broad agency review
Who's in the window right now — decision-maker roles
Appointments from 60–90 days ago by job title — these are the people conducting supplier reviews this month
Monthly appointment volume — your forward pipeline
Each month's appointments become your 90-day review window approximately 2–3 months later. Use this to forecast BD activity.
C-suite (CMO, CBO, CCO)
Director / Head of
Manager / Other
Mar–Apr appointments → window open NOW
Apr–May appointments → opening next month
May–Jun appointments → on radar in 2 months
The new business case in numbers: There are 266 senior marketing decision-makers currently inside their 90-day review window — with Finance (38), Retail (24) and Leisure (23) generating the most opportunities right now. A further 521 are in the pipeline for the next two months. Companies with the most concurrent new hires — HSBC (11 in 6 months), Lego (10), BT Group (9) — represent the highest probability targets: multiple new decision-makers around the table almost always triggers a broader agency review. CMO is the single most common title in the current window, with 23 chief marketers actively reassessing their agency roster this month alone.