Professional Cricketers' Association
How the Professional Cricketers' Association is using the Pearlfinders platform to support its commercial outreach - generating significant ROI
The Client: The Professional Cricketers' Association is the representative body of past & present first-class cricketers in England & Wales. Fonder in 1967, today partners include Natwest, New Balance, Greene King IPA, Hays, LG and Northern Trust.
Professional Cricketers’ Association Business Insights Manager Richard Morris explains how we’re helping: “From a lead generation and market intelligence standpoint, we view our Pearlfinders subscription as a valuable extension to our commercial outreach activity. Having up-to-date contact details across various sectors has enabled us to generate significant ROI, especially when integrated with our CRM software. The daily e-mail updates are particularly useful for staying informed about recent decision-maker moves and market trends.”